Sunday, 4 November 2012
Your Brand Identity Design Thinks You’re a “!@#$%^!”
If your brand identity design could talk…what would it say? What would it say about both you and your company? Some of us are thinking to ourselves that we’re very happy our brand identity design can’t actually talk. A smaller percentage of us wonder what would actually be said. Regardless of the side that you take with wanting your brand design to talk, there is a sobering truth that lingers.
The truth is… your brand identity design does talk. How we present our brands tell a lot about us. This is consistent with many things in our lives…how we dress, the car we drive, the words we use, etc., all tell a little bit about who we are. This goes the same for how you present your brand.
Write the Script
Determine what you want your brand identity design to say. Certain colours, textures, fonts, and shapes all communicate different messages. Being unique and creative is essential and will help your brand design to speak loud and clear.
Great brands understand that every detail matters. If you want to be regarded as a top brand, your identity design should be as innovative as the brand itself. Doing this gains confidence with the consumer that attention has been given to every detail, even the brand design. Do consumers notice this? Absolutely!
Your Brand Identity Design is talking…did you tell it what to say or is it telling everyone that you are a !@#$%^!
If you would like more information about ways to create brand identity designs that speak a clear message, please feel free to contact me.